Pêxe: Brand Identity & Packaging

Pêxe: Brand Identity & Packaging for a Poke Restaurant in Lisbon

Pêxe is a poke bowl restaurant in Lisbon, built around fresh fish and a quick, takeaway-friendly experience. The client wanted a brand that felt young, playful and easy to recognise, one that could stand out on the street and also work on small items like stickers and sleeves.

Concept The identity is inspired by water and the texture of fish. I created a custom wordmark where thin wave-like lines run through the letters, giving the logo movement and a sense of the sea. The accent on the “Ê” adds a local touch and makes the name feel more distinctive.

Secondary mark For smaller spaces and packaging, I designed a compact version of the logo with a fish illustration cutting through the lettering. It works as a symbol on its own and adds personality to the brand.

Colour & pattern I paired a deep green with a bright coral red. The green feels fresh and grounded, while the coral brings warmth and makes the food look more appetising. The wave lines from the logo were turned into a subtle pattern that appears across the packaging, tying everything together.

Applications The identity was applied across the shopfront awning, bowl sleeves, lid stickers and paper bags. The tagline “Your poke to go” reinforces the takeaway side of the business and gives the packaging a friendly, direct voice.

Result A consistent and recognisable brand that works from the street to the table, with a flexible system that can grow with the restaurant. [Add: “The restaurant opened in (month/year)” or a short client feedback line, if you have one.]

My role: Logo design, visual identity, illustration, pattern, packaging design and signage.