USE OF COLOUR: Deep blue, present on highlight covers and profile picture.

POSTS: Photos of scenery and animals with no text.

HIGHLIGHT COVERS: Photos behind an opaque deep blue tone and a white illustration.

The content that Ecoventura uses on their social media platforms encompasses a diverse range of media types, including photos, videos, and text. These elements are often combined in creative and engaging ways, while at other times, they stand alone.

The absence of a distinct brand visual identity within the content is notable, as it contributes to a sense of organic and spontaneous posting.

However, this lack of consistency can hinder cohesiveness, brand recognition, and differentia- tion. Without a clear visual identity, it becomes challenging to stand out, build trust, and maintain brand consistency.