Market Research for Tech Startup

I conducted extensive research for my current employer to help better understand the niche or market they should tap into. The research was of significant importance as it helped the brand set up its digital media campaigns and also helped in determining the four P's of marketing.

An overview of the market and the target audience was collected through different mediums starting from online internet research, online surveys, and questionnaires, designing, and determining the demographics, age, and gender the company should be targeting. This research had an extensive impact as the employer is a Qcommerce company in the food and beverage sector.