Built with Framer
KIRO – Premium Chiropractic Studio | Framer
Nima Zaeimzadeh
Verified
🧠 Project Overview
I recently completed the design and development of a full-scale website for Kiro, a top-rated chiropractic brand in New York City. The goal was to build a modern, SEO-driven, and performance-optimized platform that positions the brand as an authority in the wellness space while offering an intuitive user experience for patients.
Built entirely in Framer, the site combines strategic UX design, seamless CMS connections, and powerful animations to deliver a product that’s as functional as it is visually elegant.
🔗 Live Project: https://www.getkiro.com/
KIRO Website - Symptoms
🎨 Visual Direction
The design language revolves around trust, health, and calm precision.
A clean and minimal aesthetic emphasizes professionalism.
Subtle motion design adds depth and modernity without overwhelming users.
A refined color palette based on green and white enhances readability and brand consistency.
Typography hierarchy and tighter vertical rhythm make content scanning effortless across sections.
Every design decision was made to reflect credibility, confidence, and care — the values at the heart of the brand.
🧩 Pages & Structure
The website is divided into a network of dynamically connected sections — each built on a robust CMS structure:
Homepage — Clear hierarchy, hero review section, clean navigation, and CTA placement for conversion.
Studios — Interactive listings dynamically linked to specific doctors, reviews, and subway lines.
Doctors — Each doctor’s profile includes experience, education, and location, fully synced to their studio.
Symptoms — Educational and SEO-rich pages that explain various chiropractic conditions.
Case Studies — Real patient stories built with a side-by-side layout for improved readability.
Knowledge Hub (Blog) — Dynamically populated with categorized articles.
Pricing, Reviews, FAQs, Contact, Terms, and Privacy — Structured for clarity and user trust.
Each page was built with section-level visibility conditions, ensuring the CMS remains flexible and error-proof for future updates.
KIRO Website - Case Study & Knowledge
⚙️ Development Process
Developed entirely in Framer, leveraging its component system and CMS for scalability.
Implemented responsive design using dynamic max-widths for each breakpoint to maintain alignment across screen sizes.
Designed smooth section animations using Framer Motion for subtle yet impactful transitions.
Integrated reference-based CMS fields allowing Studios, Doctors, Reviews, and Case Studies to interlink effortlessly.
Built custom hover states, button variants, and CTA animations for consistency and micro-interaction feedback.
The result is a future-proof structure that the client can expand or maintain independently.
📱 Responsiveness & Accessibility
The site is fully responsive across all devices and screen sizes — from ultra-wide monitors to mobile phones. Each section, image, and text block was meticulously adjusted for optimal readability.
Accessibility was also a key focus:
Semantic HTML structure and ARIA labels for all interactive elements.
Proper heading hierarchy and descriptive alt text for all imagery.
Keyboard navigation support and high-contrast color usage.
While the Accessibility Score (93%) isn’t a perfect 100 due to a deliberate heading order based on design hierarchy, the site meets all modern accessibility standards.
KIRO Website - Studio Details & Reviews
🚀 Performance & SEO
One of the highlights of the project is its exceptional Lighthouse scores:
⚡ Performance: 100%
♿ Accessibility: 96%
🧩 Best Practices: 100%
🔍 SEO: 100%
The website was built with SEO-first principles:
All images, buttons, and texts are labeled with descriptive HTML tags.
Each page includes optimized titles and meta descriptions using high-impact keywords.
CMS collections are tightly connected to ensure rich linking between content types.
I’ve implemented every possible backend SEO optimization — the rest now depends purely on ongoing content creation. Once the domain is connected, I’ll also be adding custom Schema Markup for all pages to further improve search engine visibility.
🧠 Challenges & Solutions
1️⃣ Dynamic CMS Linking: Creating a CMS system where content dynamically references other collections was complex. I overcame this by setting up multi-level reference fields, allowing each Studio, Doctor, and Case Study to interact dynamically.
2️⃣ Tight Visual Rhythm: The client wanted a “tighter and sleeker” layout. Through precise spacing calibration and responsive typography scaling, I achieved a crisp, modern flow across all sections.
3️⃣ Mobile Optimization: Balancing design elegance and compact readability on mobile was a challenge — resolved through font scaling, condensed layouts, and adjusted grid behaviors.
KIRO Website - Doctor Details Page
🌟 Results & Impact
The final website is lightning-fast, beautifully structured, and strategically optimized to climb SEO rankings in NYC and beyond. It empowers the client’s team to manage, expand, and grow content autonomously while maintaining a premium design standard.
This project is not just a website — it’s a scalable digital foundation for long-term success.
💬 Final Thoughts
Working on this project was a fantastic experience — a true blend of design precision, technical innovation, and collaboration. It pushed me to elevate every part of my workflow in Framer, from responsive layouts to CMS logic and SEO performance.
I’m proud of what we’ve accomplished and excited to see how this site helps Kiro grow.
🔗 Live Project: https://www.getkiro.com/
Ready to elevate your brand’s storytelling?
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What the client had to say
Nima not only created exactly what our team was envisioning, but went above and beyond the initial RFP to ensure our site had all the extra bells and whistles that would help us rank higher in SEO as well. Total rockstar and a must hire!
Sherjan Husainie, KIRO
Sep 29, 2025, Client
Posted Oct 1, 2025
High-performance Framer website development for NYC’s top chiropractic brand. Minimal, fast, SEO-optimized, and fully responsive for the best patient experience
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Timeline
Sep 11, 2025 - Sep 27, 2025
Clients
KIRO
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