Motion Picture Association's Digital Ethnography

Pelin Aydin

Marketing Strategist
Market Researcher
Microsoft PowerPoint
Zoom
Motion Picture Association of America - MPAA
Our objective is to explore the motivations and drivers pulling people towards official platforms for watching movies, TV Shows and Sports. To this end, 365 Consultancy works for the last 4 years to research with pirates and develop new official platform strategies.
We gather attitudinal and behavioral data from 14 pirates each year by executing digital ethnography and in-depth interviews.
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