Motion Picture Association's Digital Ethnography by Pelin AydinMotion Picture Association's Digital Ethnography by Pelin Aydin

Motion Picture Association's Digital Ethnography

Portfolio project
Pelin Aydin
Our objective is to explore the motivations and drivers pulling people towards official platforms for watching movies, TV Shows and Sports. To this end, 365 Consultancy works for the last 4 years to research with pirates and develop new official platform strategies.
We gather attitudinal and behavioral data from 14 pirates each year by executing digital ethnography and in-depth interviews.

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Ongoing contract including digital ethnography and IDIs

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