Active Customer 360
Arun Sharma
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Posted Mar 2, 2025
ACT Customer 360 unified customer data, automated insights, enabled role-based access, and improved decision-making with real-time analytics and visualization.
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Timeline
Jan 2, 2023 - Dec 2, 2023
Clients
Manhattan Associates
Active Customer 360:
Active Customer 360 is a unified dashboard platform designed for VPs and senior directors to monitor key customer metrics, including health, operations, infrastructure, cost, and support. The platform consolidates data from various sources like Jira, BigQuery, Snowflake, and Salesforce into a central database, providing a holistic and real-time view of customer status and trends.
Technology Stack:
Frontend: Angular, PrimeNG
Backend: Node.js (Express)
Database: MongoDB, BigQuery
Data Collection & Automation: GCP Cloud Scheduler for periodic data refresh based on criticality and availability
Key Features:
Role-Based Access Control: Different user roles enable controlled access—some users can view data, while others can update customer scores based on direct feedback.
Customer Score Comparison: Enables comparison between customer-provided feedback and the organization's internal assessment, improving visibility across customers and products.
Centralized Data Aggregation: Automates data collection using GCP Cloud Scheduler, ensuring periodic data refresh based on predefined time spans.
Advanced Data Visualization: Interactive dashboards with multiple chart types (line and bar graphs) and filters (date range, product, etc.) to compare trends across different metrics.
By providing real-time insights through automated data collection and interactive visualizations, Active Customer 360 enhances data-driven decision-making and customer management efficiency.