Brand Design - State Transportation

**The project description: The state branding of transport.**

Our branding initiative sought to change their identity in conjunction with State Transport. We've arranged a cohesive brand experience through an exhaustive design process. The resultant brand is reflective of the company's values and will make a distinctive appearance on different touch points, promoting consistency in visual elements, color schemes, and typography.

**Key branding features:**

**Unified Visual Elements:** To create a consistent visual identity, we aligned our logos, color palettes, and typography with that of the State Transport Authority's philosophy. A recognizable and coherent image of the brand is ensured through such a common approach.

**Strategic brand messaging:** We've created concise and powerful brand messages, which are aligned with State Transport's mission and values. The strategic communication will enhance the perception of the brand, and it will also effectively appeal to the target audience.

**Typical logo design:** To capture the essence of State Transport, our process is focused on creating an iconographic logo. This has produced a memorable and diverse logo, which will serve to establish the brand's identity visually.

**Brand Guidelines**:** The consistent application of the brand across all platforms is ensured by drawing up a comprehensive set of guidelines. A reference point to ensure a uniform and professional presentation of the brand is provided in this documentation.

**Versatility on different platforms:** We ensured an effective and memorable presence on various media formats by adapting brand elements to a variety of platforms. Such flexibility has a positive impact on brand awareness and recognition.