AI-Enhanced Brand Campaign for ImmoScout24

Created @ ImmoScout24 Role: Lead Designer & Art Director Teams: Brand Studio, Creative Studio, Paid Marketing, Social

Who says impactful campaigns have to break the bank? For ImmoScout24’s Einfach Zuhause campaign, I unleashed the power of AI (Midjourney) to craft eye-catching visuals that not only captured our brand essence but also pushed creative boundaries.

By shifting production in-house, we didn’t just cut costs—we turbocharged our timelines and outperformed the original campaign in ways that exceeded expectations!

Crafted AI-powered visuals that told a compelling story and captivated audiences

Engineered a high-converting landing page that maximized cross-channel performance

Merged design with business goals through a data-driven creative strategy

Streamlined execution in-house, saving both time and budget

+10.7% CTR compared to previous assets

76,900+ link clicks, 78M+ views, 6.8M+ reach

Lowered CPC while achieving significant cost savings

Set a new creative direction that became the gold standard for future campaigns

💡 I specialize in transforming bold ideas into campaigns that not only resonate but also deliver results—without the hassle of wasted time or budget.