Expressive Illustration Campaign

Hand-drawn to Digital Illustration Built with scanned ink brushes, vectorized, and remixed into expressive digital artworks.

I love when design keeps its human touch. This project started with rough, hand-drawn strokes—messy, emotional—and turned them into a scalable digital system. It let me bring craft into a space that usually feels too polished.

Drew and digitized ink brush textures

Vectorized and layered them into bold compositions

Built a flexible set of illustrations for web, campaign, and motion use

The work feels raw and human, but is fully digital and scalable. It gave the brand a crafted look that stood out from flat, generic tech visuals.

A new illustration style introduced into the brand system

Extended across campaign, landing pages, and ads

Stakeholders: “It feels handmade, but works everywhere” Want your next campaign to actually feel something? Let’s talk.

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