My Role
↳ To increase the bookings by 5-10% by spotting problem gaps in the journey as the Product Designer.
↳ Through an Audit of the as-is current user journey, with the help of insights from user tests
↳ Solve high-priority problems for the experience of the user. Resulting in better
KPIs.
Overview
In Norway, healthcare means waiting for days or months before easy access to specialised doctors. sick leaves are the #1 reason, as well as to be an attractive employer providing healthcare benefits.
Aurora is a platform where employees access a wide range of digital healthcare services. Depending on the subscription, employees get digital access to a doctor, psychologist, nutritionist, dermatologist, personal trainer and physiotherapist throughout the year at a fixed amount per employee per month.
Reflections
Allocation awareness↳ Big plans for design changes but if a startup is in its early stages- the focus is on spending the funds wisely. So justifying how a certain small change, would have a big impact in raising future rounds.
Trust building
↳ Brand revamping doesn't just refer to visuals for the sake of colours or styles. But the impact reflects the familiarity or perspective the user has towards the product