Scooter King Orlando, a prominent scooter rental business based in Orlando, Florida, approached me seeking assistance with their ad campaigns. Despite their best efforts, they were struggling to generate substantial ad revenue. With a low Return On Ad Spend (ROAS) of 2.8, they were eager to unlock their true potential and maximize their sales. Determined to propel their business forward, I embarked on a collaborative journey with them.

The city of Orlando is often flooded with high volume of tourists throughout the year due to the presence of some major tourist attractions like Disney World and Universal Studios. In a highly competitive market, where there were at least 20 big time scooter rental companies, Scooter King Orlando faced significant challenges in standing out among their competitors. It was crucial to devise a targeted and strategic campaign to effectively reach their target audience. With a desire to increase their ad revenue and drive growth, we needed to optimize their campaigns to achieve a substantial ROAS improvement. Our goal was to double their sales and generate significant revenue.

Drawing upon our expertise and utilizing proven strategies, we implemented a comprehensive solution for Scooter King Orlando to unlock their potential.

1️⃣ Laser-Focused Keyword Research: We conducted in-depth keyword research to identify highly relevant and valuable keywords for Scooter King Orlando's target audience. By understanding the search intent and preferences of potential customers, we created a solid foundation for the campaign. We included keywords which were highly relevant and were previously ignored.

2️⃣ Compelling Ad Copies: Leveraging the insights gained from the keyword research, we crafted compelling and engaging ad copies, with the help of AI Tools, tailored to resonate with the target audience. Our aim was to highlight Scooter King Orlando's unique offerings, exceptional customer service, and competitive advantages.

3️⃣ Geo-Targeted Campaigns: Given the nature of their business and target market, we implemented a wide geo-targeting to ensure their ads reached users worldwide. This broad targeting maximized the reach and engagement of the ad campaigns.

4️⃣ Conversion Optimization: Through meticulous optimization techniques, we fine-tuned the campaign to drive conversions effectively. By continually monitoring and adjusting the campaign based on performance data, we ensured that the ads were reaching the right audience at the right time, resulting in increased conversion rates.

The results of our collaboration with Scooter King Orlando were nothing short of astounding. By implementing our strategic approach and leveraging our expertise, we achieved significant growth and remarkable improvements in key metrics.

✅ ROAS Improvement: The ROAS skyrocketed from a modest 2.8 to an impressive 6.3. This dramatic increase demonstrated the effectiveness of our optimized campaigns and strategic targeting.

✅ Sales Doubled: With the revamped ad campaigns, Scooter King Orlando experienced a substantial boost in sales. By capturing the attention of their target audience and driving conversions, they achieved their goal of doubling their sales volume.

✅ $171K in Revenue: The exponential growth and increased sales resulted in a remarkable revenue of $171,000. This outstanding financial achievement demonstrated the power of our tailored approach and the transformative impact of optimized digital advertising.

The success story of Scooter King Orlando exemplifies the transformative power of strategic digital advertising campaigns. By implementing laser-focused targeting, optimizing conversions, and crafting compelling ad copies, we enabled them to unlock their true potential and achieve remarkable growth. With an exceptional ROAS improvement, doubled sales, and substantial revenue generation, Scooter King Orlando solidified its position as a market leader in the scooter rental business in Orlando, Florida.