🚗 Background

Moe's Tires, an esteemed Auto Body/Tire Shop located in San Bruno, CA, approached us with a challenge. They had been running Google Ads for the past 4 months but struggled to achieve satisfactory results. With a meager 28 conversions at a high cost of $20 per conversion, their online presence was limited, and their campaigns were underspending. We embarked on a collaboration just after the New Year in order to revolutionize their digital marketing strategy.

💪 Challenge

The Bay Area, California, is a highly competitive market, hosting numerous Auto Body shops, each vying for attention through Google Ads. Moe's Tires faced an uphill battle in generating sufficient traffic for their website. Complicating matters further, their proposed ad budget was only $400 per month, making it exceedingly difficult to make a significant impact. With an average cost per click of approximately $3, it seemed impossible to attain more than 120 clicks per month.

✨ Solution

Undeterred by the challenges, we undertook a comprehensive overhaul of Moe's Tires' Google Ads account, implementing pivotal changes. Additionally, we recommended the creation of new landing pages to enhance user engagement and reduce bounce rates. The positive results were evident as ad engagement surged, leading to a decrease in the client's cost-per-click.

🔍 How It Was Done

Thorough Keywords Research: We meticulously researched keywords to identify the most viable services to promote. Analyzing metrics such as search volume, average CPC, competition, and average ticket amounts, we selected the services with the highest potential.

Refined Landing Pages: To captivate user attention and establish relevance between keywords, ad copies, and landing pages, we crafted new and refined landing pages for the chosen services.

Engaging Ad Creation: Leveraging the selected keywords, we created highly compelling and pertinent ads tailored to Moe's Tires' business. Our focus was on ensuring that users encountered ad text precisely matching their search queries, which significantly improved the quality score and lowered the CPC.

Accurate Conversion Tracking: Implementing precise conversion tracking enabled us to measure and optimize the campaign effectively. This ensured that we were targeting and tracking the right conversions, enhancing the performance of the ad campaign.

🌟 Results: A Success Story

In just the first month of the campaign (January 2022), the impact was astounding. We achieved a remarkable 15X increase in conversions, soaring from a mere 7 conversions to an impressive 100 conversions per month. The cost per conversion dropped substantially from $21 to $8, while the conversion rate skyrocketed from 5% to an astounding 20%.

📈 Continued Success and Growth

Building on this initial triumph, we diligently refined the campaign through biweekly optimizations. Here are the remarkable results we achieved from January 2022 to December 2022:

Nearly 1260 Conversions: A remarkable accomplishment, consistently achieving 100 conversions per month.

Cost per Conversion: $8: With strategic optimizations and targeted efforts, we substantially reduced the cost per conversion.

Conversion Value: $315,000: With an average ticket amount of $250, the campaign generated a significant conversion value.

ROAS (Return on Ad Spend): 3050%: The astounding Return on Ad Spend clearly demonstrates the exceptional success and effectiveness of our campaign.

🎉 Conclusion

Moe's Tires' journey from underperforming Google Ads campaigns to exceptional success showcases the power of a comprehensive and well-executed strategy. By aligning ad messaging with user intent, optimizing landing pages, and tracking conversions accurately, we drove substantial growth and delivered a remarkable return on investment. With a revamped online presence and increased visibility, Moe's Tires is now primed to dominate the competitive Bay Area market.