Sybil Logo & Brand Design

Sybil is an AI search engine built to make information more accessible, intelligent, and human. The team approached me to create a visual identity that felt modern, light, and uplifting — while remaining timeless and practical across both digital and print touchpoints.

The project began with a focused logo sprint to define the brand’s visual DNA. Early explorations centered around clarity and calm — avoiding the usual “techy” tropes in favor of something more open and thoughtful. Through iterative refinement, we arrived at a mark that balances precision with approachability, capturing the essence of Sybil’s mission to simplify how people interact with knowledge.

The identity system extends naturally from the logo: a clean color palette, subtle gradients, and a typographic framework designed for legibility and warmth. Together, these elements create a brand that feels intelligent yet inviting — one that can grow with the product as it evolves.

Primary and secondary logos

Color and typography guidelines

Social and print applications