Brand Identity for Ellingsen Group

Ellingsen Group is a visionary collective that dares to challenge the status quo and disrupt traditional norms in multiple industries. With a focus on experimentation, collaboration, and pushing boundaries, they launch ventures, collaborates with partners, and documents the process of innovation. By fostering a culture that embraces fun, playfulness, and individuality, they created an environment where creativity thrives and transformative ideas are brought to life.

Ellingsen Group is a Norwegian holding company dedicated to creating a better future for humanity through unity and innovative solutions. They strive to expand our reach to every industry and promote a people-centered approach in our operations.

As part of the collaboration with Ellingsen Group, we worked together to create a brand that represents their vision and values. Through our branding process, we developed a new brand identity, that reflects the group's commitment to sustainability and innovation. We conducted an extensive research and immersion to understand the essence of the company and the impact they seek to make. The new visual identity combines a clean and modern design with organic shapes and earthy tones to convey a sense of balance, harmony, and natural progression.

With a commitment to challenging conventional capitalism, we prioritize the well-being of our employees, partners, and the communities we serve. Our motto, "The people's company", reflects our dedication to empowering individuals and promoting collective growth. We are driven by a vision of a better future for all, and by working together, we can achieve it.

Credits: Direction, development, positioning, visual language and motion by Felipe Mandiola.

Client: Ellingsen Group.

April. 2023.

Our imagery style strives to show the human, the real side of the company which is found on the people that work with us. By showcasing this, we aim to generate a deep connection with our audience.

Ellingsen dares to challenge the status quo and disrupt traditional norms in multiple industries. With a focus on experimentation, collaboration, and pushing boundaries, Ellingsen Group launches ventures, collaborates with partners, and documents the process of innovation. By fostering a culture that embraces fun, playfulness, and individuality, we created an environment where creativity thrives and transformative ideas are brought to life.