An onboarding people want to play with

I was asked to create an onboarding, and I thought, why not push it further?

So I made it something you play with, not a form you rush through.

In this iPhone pet care app, a doodle version of your pet walks you through each step. It follows your phone's tilt in 3D; you feel its heartbeat when you hold it, and its name gets stamped on a brass tag as you type.