Raza Paris: Brand Identity & Social Media Ad Design
Amanda Mohan
Overview 🔎
"Anti-aesthetic" concept using color to make Raza Paris stand out from other urban streetwear stores on social media.
Key Deliverables🟩
Logo Design
Content Creation
Ad Design
Social Media Static Post & Story Design
Brand Strategy
Brand Identity
LOGO
MISSION / BRAND FONTS
CHALLENGE 💪
The challenge was to bring character to this brand with unconventional advertisement colors. This brand did not want to fall into a specific type or category. The graphics needed to be eye-catching and loud in order to stand out
Process 🛣
The concept inspired me to use colors that I don't normally see on social media.
Results 🎁
Not only did the business owner love it, but so did the target audience. After the company posted the designs I created for the project, there sales went up by 3% and they gained 5,000 followers on Instagram in 48 hours.
Amanda really helped us enhance our social media and created the brand image we desired. She understood our mission and values as a company. 🗣
Azad
Director of Operations
Takeaways 📣
Throughout this project I learned that in order to stand out, you have to take risks! I enjoyed doing something different and thinking in different, creative ways about how consumers view advertisements on social media.
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Posted Sep 22, 2022
Established an edgy yet strong brand identity for this men's streetwear clothing brand using bold text and vibrant colors to mold a unique online urban persona
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