Overview 🔎

"Anti-aesthetic" concept using color to make Raza Paris stand out from other urban streetwear stores on social media.

Logo Design

Content Creation

Ad Design

Social Media Static Post & Story Design

Brand Strategy

Brand Identity

The challenge was to bring character to this brand with unconventional advertisement colors. This brand did not want to fall into a specific type or category. The graphics needed to be eye-catching and loud in order to stand out

Process 🛣

The concept inspired me to use colors that I don't normally see on social media.

Results 🎁

Not only did the business owner love it, but so did the target audience. After the company posted the designs I created for the project, there sales went up by 3% and they gained 5,000 followers on Instagram in 48 hours.

Azad Director of Operations

Takeaways 📣

Throughout this project I learned that in order to stand out, you have to take risks! I enjoyed doing something different and thinking in different, creative ways about how consumers view advertisements on social media.