Physiotherapy Clinic Google Ads Lead Generation

Physiotherapy Clinic Google Ads Lead Generation

Objective

Generate high-intent patient inquiries for physiotherapy services, including treatment-related searches for migraine and pain management, while maintaining an efficient cost per lead.

Campaign Strategy

Targeted people actively searching for physiotherapy and relevant treatment services.

Focused the campaign on high-intent search demand rather than simply generating traffic.

Optimized campaign targeting and keywords to improve lead quality.

Monitored conversion data and adjusted campaign performance based on cost per conversion.

Focused budget on searches with stronger potential to generate patient inquiries.

Results — 30 Days

$1.79K Ad Spend → 58.5 Tracked Conversions → $30.65 Cost/Conversion

58.5 tracked conversions

$30.65 average cost per conversion

856 clicks

6.83% conversion rate

$1.79K total ad spend

Key Result

Generated 58.5 tracked conversions at an average $30.65 cost per conversion, giving the physiotherapy clinic a measurable Google Ads lead-generation channel for attracting potential patients in Ottawa.

Campaign Snapshot

Industry: Physiotherapy / Healthcare Location: Ottawa, Canada Campaign Goal: Patient Lead Generation Ad Spend: $1.79K Conversions: 58.5 CPA: $30.65 Period: July 13 – August 11, 2026