Skin clinic Goggle Ads case study

Posted Aug 25, 2026

This project presents a Google Ads campaign developed for a skin care clinic with the objective of generating consistent and high-quality patient leads. The campaign focused on targeting high-intent search queries related to dermatology treatments and skin care services. Ad copy was designed to build trust and encourage potential patients to take action. With a total ad spend of $6.34K, the campaign generated approximately 430 clicks and 184 conversions, resulting in an average cost per conversion of $34.50. The strategy emphasized refining keyword targeting, improving ad relevance, and reducing wasted spend to maintain a steady flow of qualified leads. This case study demonstrates how a structured and intent-driven Google Ads approach can deliver scalable lead generation results for skin clinics.