Rouge & Rosé I Brand Identity Project

Design a visual brand and promotional materials for Rouge et Rose Florist Atelier that capture the spirit of romance, sophistication, and femininity. The objective is to visually convey the brand's commitment to creating stunning floral designs that exude beauty and enduring allure.

Utilize gentle, romantic hues in the color scheme. Integrate fluid, organic forms into the designs to replicate the graceful contours of petals and stems. Sophisticated serif fonts should enhance the visual elements, providing a hint of elegance. Emphasize close-up photographs of flowers in the imagery, employing soft lighting and ethereal backgrounds to showcase the intricate artistry and precision of the compositions.

The desired overall ambiance is one of gentleness and opulence, aiming to establish a close, personal rapport with the audience. Highlight the tactile qualities of flowers and their innate splendor, utilizing the interplay of light and darkness to convey a sense of depth and gentleness. Documenting instances of craftsmanship, such as the binding of bouquets or the careful arrangement of petals, will underscore the brand's artisanal essence. Visuals should exude a romantic, feminine allure, exuding an elegance that is simultaneously classic and contemporary.