Personal brands needed to boost their visibility on Instagram through dynamic, modern short-form videos aligned with their visual identity. The goal was to turn simple ideas into engaging, high-impact content that communicated their message in seconds.

• Concept development

• Video editing (Premiere Pro / CapCut)

• Motion graphics

• Audio editing

• Storytelling

• Graphic design + visual adaptation

• Platform optimisation for Reels & TikTok

The brand had a solid aesthetic but struggled to capture attention in a vertical format. Their videos rarely exceeded 1,000–2,000 views, there was no clear narrative, and the visual style was inconsistent. The objective: develop a fast, cohesive short-form content system that would help them:

• Increase retention

• Communicate key ideas.

• Improve professional perception

• Attract new followers and potential clients.

I designed a short-form strategy focused on clarity, speed, and visual consistency:

Consistent brand visuals: I created a visual template aligned with the brand’s identity:

• Clean, modern typography

• Cohesive color palette

• Kinetic-style subtitles

• Layout optimised for vertical format

Dynamic, fast editing: I applied

• Rhythmic cuts

• Smooth zooms

• Light transitions

• Motion graphics to highlight key phrases

Strong visual hooks

To increase retention, I included:

• Camera jumps

• Framing changes

• Energetic text pops

• Focus on gestures and expressions

Multi-platform optimization

Each reel was optimized for both Instagram and TikTok:

• 1080x1920

• Safe-zone text placement

• Captions crafted for saves & shares

🧲 +38% follower growth: New audience connected with the brand’s improved aesthetic.

🔁 2x increase in engagement: More comments, saves, and shares.

🎨 Stronger visual identity: The feed became more cohesive, modern, and professional.

This project shows how strategic, branded short-form content can dramatically enhance visibility, engagement, and audience growth—by pairing strong visuals with fast, clear storytelling.