My client is a startup and their branding felt outdated and lacking clarity. They were losing out to competitors with more polished and modern identities. They knew something had to change to get new investors coming in. I took on the challenge of creating their new identity. The color palette was updated using green tones and organic shapes to evoke feelings of growth and sustainability. Both strategic and creative elements of the rebranding process led to a noticeable shift in how the company was perceived.

I'm thrilled to share that the brand identity kit project for this Agri Tech brand was a resounding success! They've been actively using all the assets I created for their various events and tradeshows, and the results have been fantastic. Here are actual images showcasing the brand's presence and impact at these events, which really brings the effectiveness of the kit to life. It's so rewarding to see the brand come to fruition in such a tangible way.