The client, an Agritech startup, approached me with a brand identity that no longer matched their ambitions. Their look and messaging felt outdated, lacking the clarity and sophistication their competitors had already embraced. As a result, they were losing ground in the market and struggling to capture the attention of new investors.

I led a full rebranding initiative to reposition the company with a modern, future-ready identity. The updated color palette leaned into fresh green tones and organic forms - visual cues designed to communicate growth, sustainability, and innovation. By combining strategic brand positioning with a refined creative direction, we delivered an identity that not only elevated their presence but also reshaped how investors and customers perceived the brand.