Handcrafted Animated Ad for French Handbag Brand

It tells the brand story and showcases their bags/sacoches.

We wanted not just to demonstrate the bags, but to recreate the Parisian atmosphere, where it was born, to play up the lifestyle it fits, to "have a look" at the designing process in the studio, and to establish the connection between women 💃🏻, shoes 👟 and bags 👜 which make the perfect match together.

We used mixed technique: combination of stop-motion animation, with paper-cutout character and collage elements + photos to build Paris "around" .

And a bit of jazz tune 🎺​​​​​​​

Client: Cawa.me

Direction, idea: Yuliia Ivashchenko

Props and set design: Yuliia Ivashchenko

Animation: Yuliia Ivashchenko

Post-production: Yuliia Ivashchenko