ViCafe, a popular Swiss coffee brand with 18 espresso bars, sought to refresh their online presence with a mobile-first, eCommerce focused website.
The goal was to bring the vibrant energy of their espresso bars into a seamless online shopping experience, along with selling their premium coffee beans and barista workshops.
The redesign focused on elevating customer engagement, ensuring a seamless and enjoyable experience for users to discover, shop, and interact with ViCafe.