Context

In an intense transformation, Tok & Stok gave us the challenge of connecting the already consolidated physical environment to the digital one, so far little explored by the brand. In short, promote a unique and engaging experience in 45 days!

To make e-commerce an extension of the physical store, we explored new languages of video and photography to get as close as possible to the physical experience that the brand already provided.

We designed a simple and functional shopping journey, but with an emotional appeal already present in the brand's culture.

We created a consistent and versatile design system, which made it possible to apply the brand's voice in different contexts and journeys.

Recognition came with the award at the Brasil Design Awards and CLAP 2019.