Leveling up a full service digital tech marketing agency

Wadi, a goal-driven B2B marketing agency, has evolved into a dynamic team with a focus on cybersecurity, technology, and various facets of digital marketing. As the team at Wadi outgrew their initial branding—a camel-themed design dominated by orange hues—they sought a fresh brand identity and messaging strategy to support their ambitious growth objectives. Verticalloop was entrusted with the task of rebranding Wadi as a forward-thinking and tech-savvy agency. Our journey involved extensive exploration of logos, typefaces, and brand variations to uniquely position Wadi within the B2B market and provide the team with the creative flexibility to expand and adapt the design elements.

We went on to design and create wireframes for more than 20 web pages, each tailored to address different aspects of digital B2B marketing and cater to specific segments of their audience.In addition, we organized a professional photoshoot for the Wadi team, generating a repository of images for their branding needs. Furthermore, we produced white papers and social media assets, empowering the Wadi staff to continue working with and evolving the brand independently, fostering its growth in alignment with their vision.

BRANDING & WEB DESIGN: Miri Rusakov

CREATIVE DIRECTION: Karina Chocron

CLIENT: Wadi Digital

WORK INCLUDED: WORK INCLUDED: Brand Identity System, Brand Messaging, UX Strategy, Website Design and Development, Social Media Assets, Digital and Print Ads

AGENCY: Verticalloop