Brand identity and label system for La Frangrancia, a hand-crafted candle brand.
The logo is drawn as one continuous line, a flame that spirals down into a looping wick, wrapped by the brand's promise, Sniff. Smile. Repeat. Warm coral was chosen to feel like candlelight and carries through every touchpoint, from jar labels and business cards to matchboxes.
The label system covers two full ranges, 15 scented candles and 12 zodiac signs. Every label shares the same quiet layout, with the flame mark, a hand-written scent name, the blend and the Hand Crafted Collection sign-off, so the whole shelf reads as one family.
Delivered logo suite, colour palette, scented and zodiac label series, business cards and packaging mockups.
Logo, colour palette and two full label ranges (15 scents, 12 zodiac signs) for a hand-crafted candle brand, plus business cards and packaging mockups.