Paid Social and Paid Search

Project Title: Paid Social and Paid Search Campaign for a Healthcare Brand

Project Description: This portfolio project outlines the step-by-step approach used to execute a paid social and paid search campaign for a healthcare brand. The goal of the campaign was to increase brand visibility, drive website traffic, and generate leads for the healthcare brand's services. The project showcases expertise in digital marketing, specifically in paid social and paid search strategies within the healthcare industry.

Project Steps:

Research and Analysis:

Campaign Planning:

Campaign Setup:

Ad Creation and Copywriting:

Targeting and Audience Segmentation:

Campaign Optimization and Monitoring:

Performance Reporting:

Budget Management:

Continuous Optimization and Iteration: