Shopify eCommerce Website & UX/UI Admin Design

Yana Hrynchuk

UX Designer

CRO Expert

Web Designer

Figma

E-Commerce

📌 Client Request

The client, Tipsy Pickle, approached us with the need for a comprehensive digital solution that would support two vital areas of their business:

An engaging, high-converting eCommerce website built on Shopify to showcase and sell their branded merchandise.

A custom admin platform to efficiently manage their event-based booking reservations, which were previously handled manually through disjointed systems and spreadsheets.

They were looking for more than just a standard online store—they wanted a full-scale, intuitive, and fully integrated digital ecosystem that would grow with their business. The priorities were clear: deliver a beautifully designed and user-friendly storefront, reduce friction in the reservation and order management process, and ensure seamless integration between customer-facing and back-office systems.

💡 Our Solution

We kicked off the project with a deep discovery phase to better understand the client’s brand, customer journey, business goals, and technical requirements. Our process included user research, competitive analysis, information architecture planning, and a collaborative design workshop to align expectations.

🛒 Shopify eCommerce Website

For the customer-facing storefront, we designed and developed a fully custom Shopify website tailored to reflect Tipsy Pickle’s unique brand personality. We focused on building a shopping experience that was:

Visually engaging with custom graphics, playful branding, and strong storytelling elements

Highly usable, with optimized UX flows, mobile responsiveness, and accessibility best practices

Conversion-optimized, with streamlined product browsing, simplified cart/checkout flows, and integrations with payment gateways and third-party apps

Customizations also included dynamic product filtering, inventory sync, and marketing tools such as newsletter opt-ins and social media integration.

🛠️ Custom Admin Platform with Booking System

In tandem with the eCommerce build, we developed a bespoke admin dashboard to give the client a centralized place to manage all booking-related operations. The platform was built to be user-friendly for non-technical staff and included features such as:

Real-time reservation tracking with customer information and status updates

Calendar integration to visualize availability and streamline scheduling

Automated email notifications for bookings and reminders

Custom reporting tools to track performance metrics across orders and events

The admin dashboard was designed to work in harmony with the Shopify store, ensuring that product sales and event reservations could be tracked and managed in one cohesive environment.

## 🚀 Final Output The completed solution was a robust, multi-functional platform that not only elevated the client’s brand online but also transformed how they run their business internally. * The **Shopify website** delivers an engaging and frictionless experience for customers, with smooth navigation, responsive design across all devices, and a checkout process optimized for high conversion. * The **custom admin system** significantly reduces operational overhead by automating many of the manual processes previously handled by the team, giving them more time to focus on customer engagement and growth. From the frontend design to backend architecture, the entire platform is **scalable**, **secure**, and **performance-optimized**—ready to support the client as their brand and product lines expand. This project is a strong example of how tailored UX/UI, thoughtful system design, and tight integration between eCommerce and internal tools can create a meaningful impact on both customer satisfaction and business efficiency. 🔗 **Live Website**: <https://tipsypickle.com/>

🚀 Final Output

The completed solution was a robust, multi-functional platform that not only elevated the client’s brand online but also transformed how they run their business internally.

The Shopify website delivers an engaging and frictionless experience for customers, with smooth navigation, responsive design across all devices, and a checkout process optimized for high conversion.

The custom admin system significantly reduces operational overhead by automating many of the manual processes previously handled by the team, giving them more time to focus on customer engagement and growth.

From the frontend design to backend architecture, the entire platform is scalable, secure, and performance-optimized—ready to support the client as their brand and product lines expand.

This project is a strong example of how tailored UX/UI, thoughtful system design, and tight integration between eCommerce and internal tools can create a meaningful impact on both customer satisfaction and business efficiency.

🔗 Live Website: https://tipsypickle.com/