Welcome Email Sequence with Up-sell, Down-sell & Cross-sell

Client: "The Traveling Yogi"

Sarah is a certified yoga instructor who traded her corporate life for a journey of global wellness.

She offers online courses, retreats, and workshops that beautifully weave together yoga and unique travel experiences.

Authenticity, adventure, and community are at the heart of her brand.

Goal: Inspire and motivate new subscribers who joined through the free 7-day meditation challenge offered on her website.

Email Sequence:

Email #1:

Subject 1: Welcome! Your Journey to Inner Peace Begins Now

Subject 2: Unroll Your Mat, Unfold Your Potential

Body:

Namaste [First Name],

Welcome to The Traveling Yogi community! We are thrilled you've chosen to embark on this transformative journey towards inner peace and self-discovery.

As the ancient proverb says, "The journey of a thousand miles begins with a single step." Your first step starts today with our 7-day meditation challenge.

Over the next week, let us guide you through daily meditations delivered to your inbox. Each session is crafted to help you:

Release the weight of stress and anxiety, finding serenity within.

Sharpen your focus and clarity, revealing the brilliance within you.

Cultivate a deep inner peace, like a still pond reflecting the vast sky.

Reconnect with your breath and body, awakening the wisdom within.

Your first meditation awaits:

[Link to Day 1 Meditation]

Let the journey begin!

With love and light,

The Traveling Yogi Team

Email #2:

Subject 1: Breathe in the Present, Exhale the Past

Subject 2: Day 2 Find Your Flow, Find Your Center ✨

Body:

Dear [First Name],

How was your first step into the oasis of meditation yesterday? Remember, "Meditation is not about stopping thoughts, but recognizing their presence without judgment." - Deepak Chopra

Today, we invite you to dive deeper into the present moment with a practice focused on mindful breathing. As you connect with the rhythm of your breath, you'll find yourself naturally flowing towards a place of stillness and clarity.

Ready to explore the power of now?

[Link to Day 2 Meditation]

Share your experience with us! We'd love to hear about your journey.

With gratitude,

The Traveling Yogi Team

Email #3

Subject 1: Embrace the Journey, Embrace the Challenges

Subject 2: Day 3: Strength in Stillness 💪

Body:

Hello [First Name],

You're doing amazing! Remember, "The mind is everything. What you think you become." - Buddha

Today, let's discuss the inevitable bumps in the road, both in meditation and in life. There may be moments of restlessness, distraction, or even doubt. Embrace these moments with kindness, for they are growth opportunities.

"The obstacle is the path." - Zen Proverb. As you navigate these challenges gracefully, you cultivate unwavering strength and resilience.

Ready to meet today's practice with an open heart?

[Link to Day 3 Meditation]

You are stronger than you think. Keep going!

With inspiring energy,

The Traveling Yogi Team

Email #4

Subject 1: Your journey continues

Subject 2: The Path to Deeper Connection Awaits 🗺️💖

Body:

Dearest [First Name],

As your 7-day meditation journey with The Traveling Yogi draws to a close, we hope you feel the profound shifts within – a sense of calm, clarity, and connection to your inner self.

This is just the beginning.

Like exploring a new landscape, the path to inner peace unfolds one beautiful step at a time. And we'd love to be your guide on this incredible adventure.

We're inviting you to join [Name of Paid Offering - e.g., "The Inner Oasis: 30-Day Meditation Journey" or "Find Your Flow: Online Yoga & Meditation Membership"], a transformative experience designed to deepen your practice and cultivate lasting peace and joy.

Here's what awaits you inside:

[Benefit 1: e.g., Daily guided meditations tailored to your needs and intentions.]

[Benefit 2: e.g., Exclusive access to live yoga classes with Sarah, designed to enhance your meditation practice.]

[Benefit 3: e.g., A supportive online community of like-minded souls to share your journey and find inspiration.]

[Optional: Briefly mention a limited-time offer or bonus to increase urgency and value.]

Ready to continue your journey of self-discovery?

[Link to Sales Page]

The world needs your light, [First Name]. Keep shining!

With love and gratitude,

Sarah & The Traveling Yogi Team

Why this works:

Seamless Transition: The email acknowledges the completion of the free challenge and positions the paid offering as a natural next step.

Benefits-Focused: It highlights the value proposition of the paid offering by focusing on the benefits, not just the features.

Emotional Connection: The language maintains the inspirational and supportive tone of the brand, resonating with the target audience.

Clear Call to Action: A clear and enticing CTA guides subscribers to learn more and sign up.

Email #4a

Subject 1: Your Journey Unfolds at Your Own Pace 🌎🧘‍♀️

Subject 2: Keep the Calm Going

Body:

Dear [First Name],

As your 7-day meditation journey with The Traveling Yogi ends, we hope you feel the beautiful benefits of a consistent practice – a calmer mind, a more present heart, and a deeper connection to your inner self.

We understand that everyone's journey unfolds at its own pace. While you might not be ready to dive into a full program, we don't want you to lose your momentum.

To help you keep the calm going, we'd love to offer you a taste of what's possible:

[Down-Sell Offer Option 1: Valuable Freebie]

Download our free "10-Minute Meditation for Daily Calm" audio guide. This soothing practice is perfect for busy days when you need a moment of peace.

[Link to Download]

[Down-Sell Offer Option 2: Lower-Priced Product]

Explore our "Meditation for Beginners" toolkit, packed with guided meditations, journaling prompts, and tips to deepen your practice at your own pace. It's available for a limited time at a special price of [Price].

[Link to Purchase]

Remember, even small steps can lead to incredible transformations.

Keep shining your light, [First Name]. We're here to support you.

With love and gratitude,

Sarah & The Traveling Yogi Team

Why this down-sell works:

Empathy and Understanding: It acknowledges that not everyone is ready to invest in a larger program immediately.

Value-Driven Alternatives: It provides enticing alternatives that are either free or offered at a lower price point, reducing the barrier to entry.

Continued Connection: It keeps the lines of communication open and positions The Traveling Yogi as a supportive guide on their journey.

Gentle Encouragement: The email reinforces the benefits of meditation and encourages continued practice, even in small ways.

Key Considerations:

Choose down-sell offers that align with your overall sales funnel. They should ideally lead subscribers towards your core paid offerings in the future.

Highlight the value of the down-sell offers. Even though they are lower-priced or free, emphasize the benefits and how they can help the subscriber.

Maintain a sense of abundance and generosity. This will help nurture trust and goodwill with your audience.

Email #4b

Subject: Deepen Your Practice, Nourish Your Soul ✨ [New Offering!]

Body:

Dear [First Name],

We're so inspired by your dedication to your well-being journey with [Name of Existing Purchased Product - e.g., "The Inner Oasis Meditation Program"]. It's beautiful to witness your commitment to inner peace!

As you continue to explore the depths of meditation, we wanted to share a special opportunity to nourish your practice even further:

Introducing [Name of Cross-Sell Offering - e.g., "The Traveling Yogi Cookbook: Nourishing Recipes for Mind, Body & Spirit"]!

[Insert Appealing Image of Cookbook or a Related Image - e.g., Delicious, Healthy Food with a Yogi Theme]

We believe that true well-being is a holistic journey that encompasses the mind and spirit and the food we nourish our bodies with.

In this beautifully crafted cookbook, you'll discover:

[Benefit 1: e.g., 75+ plant-based recipes inspired by Sarah's travels worldwide.]

[Benefit 2: e.g., Easy-to-follow recipes designed for busy schedules and mindful cooking.]

[Benefit 3: e.g., Tips and insights on creating a harmonious relationship with food and cultivating mindful eating habits.]

[Name of Cross-Sell Offering] is the perfect complement to your meditation practice, allowing you to:

Enhance the benefits of meditation through nourishing, mindful eating.

Cultivate a deeper connection with your body and overall well-being.

Bring more joy and deliciousness to your daily life.

Ready to nourish your soul from the inside out?

[Link to Purchase Cookbook]

With love and vibrant energy,

Sarah & The Traveling Yogi Team

Why this cross-sell works:

Relevance: The cookbook directly relates to the customer's interest in yoga and meditation, promoting a holistic approach to well-being.

Value Proposition: The email clearly outlines the cookbook's benefits and how it complements the customer's existing purchase.

Appealing Visuals: An enticing image of the cookbook or related imagery enhances the email's visual appeal and makes the offer more tangible.

Key Considerations:

Timing: Send the cross-sell email after the customer has had time to engage with their initial purchase and experience its benefits.

Segmentation: Tailor your cross-sell offers to specific customer segments based on their purchase history and interests.

Offer a special incentive, such as a discount or bonus content, to increase conversions.