Case Study : Thrift app for Instagram based Thrift stores

Conducted a detailed research through interviews and market research to understand the needs, frustrations and pain points of the user while thrifting on Instagram and achieved following goals:

Designed a dedicated app for tailored user thrifting experience and tested successfully on potential buyers and sellers with 89% conversion rate.

Increased engagement by retaining social interaction, felicitating community growth and optimizing buying-selling experience.

Conducted usability testing through Heuristic Evaluation for a more tailored thrifting experience.

Improved the booking and payment flow of the app for maximum retention.

Established trust and transparency through secure payment gateways and feedback mechanisms to foster buyer-seller relationships.