FUTY is a next-gen fantasy football app where users build weekly 7-a-side Premier League teams, apply strategic boosts, and compete for rewards — all in a fast-paced, skill-based format.

The client came to us with a bold idea: create a fan engagement platform for the English Premier League that blends live stats, news, and a fantasy-style game — all in one place. Backed by pre-seed funding, they were ready to launch in the UK and expand across Europe. We were brought on to handle the full product design from scratch — starting with the mobile app and later extending to a Telegram Mini App.

Mukul Bhagia Co-Founder & CPO, FUTY

1️⃣ Kick-off & Feature Planning: We began by aligning on the product’s core idea, user goals, and launch priorities. This included defining key features and outlining the roadmap together with the client.

2️⃣ UX Research: We explored similar apps, user behavior, and football fan expectations. This helped us form design hypotheses and identify what matters most to the target audience.

3️⃣ Concept Exploration: We quickly visualized a few layout and interaction ideas to test direction early. After gathering initial feedback, we clarified structure and usability priorities.

4️⃣ UX Design: With insights in hand, we mapped user flows and built detailed wireframes for the main features - ensuring clarity in logic and flow before jumping into visuals.

5️⃣ UI Exploration: We ran a short visual evaluation phase to test typography, iconography, and overall style, making sure it matched the client’s vision and brand tone.

6️⃣ UI Design: After alignment, we designed all mobile screens — leveraging reusable components and maintaining consistency across the experience to speed up development.

7️⃣ Handoff: Design files were delivered with clear structure and annotations. We walked the dev team through interactions and behaviors to support smooth implementation.

8️⃣ Design Support: We stayed involved post-handoff — updating pages based on feedback, refining the design system, and supporting feature extensions like the Telegram Mini App.