Built with Rive

Animated Digital Loyalty Program Design

Maxim Vellinga

Maxim Vellinga

Completing a loyalty card feels like a real accomplishment. In the physical world, even getting a stamp is satisfying, a small ritual that makes progress feel tangible. How can we capture that same feeling digitally?
Instead of simply incrementing a point counter, each digital “stamp” could animate into place, behaving like a physical token but enhanced with motion, depth, and personality. Every interaction becomes a small moment of delight. This idea extends into broader gamification: animated, immersive loyalty experiences. Collecting stamps, coins, or rewards can feel far more engaging when the interface responds with meaningful animation and visual feedback.
In the real world, we paste and collect stamps. Digitally, we can surpass that, showing progress in richer, more expressive ways. For example, the loyalty card could gradually “fill up,” with satisfying animations that celebrate milestones or completion.
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Posted Dec 9, 2025

Created an animated digital loyalty card experience, in Rive