SellYaHome is an online lead generation platform that helps distressed homeowners sell their properties quickly, without the hassles of traditional real estate. The goal was to design a high-converting, user-friendly website that builds trust, simplifies the home-selling process, and encourages users to request a cash offer.
With a clear and compelling user journey, the website needed to:
✔ Communicate trust and transparency from the first interaction.
✔ Provide a seamless, easy-to-follow process for distressed homeowners.
✔ Optimize conversions through strategic CTAs and persuasive copy.
Challenges & Solutions
1) Challenge: Creating a Website That Feels Trustworthy & Reassuring
❌ Problem: Many homeowners in distress are skeptical about cash home-buying services due to scams in the industry.
✅ Solution:
Designed a clean, professional UI with reassuring messaging to build credibility.
Highlighted core values (trust, transparency, problem-solving) to establish authenticity.
Added FAQ sections, testimonials, and clear contact options to increase trust.
2) Challenge: Simplifying a Complex Process for Users Under Stress
❌ Problem: Selling a home is already overwhelming, and distressed sellers need a process that’s straightforward and stress-free.
✅ Solution:
Condensed the process into 3 simple steps: Contact → Get an Offer → Close the Deal.
Used clear, action-driven CTAs (e.g., "Get My Offer Now") to guide users effortlessly.
Home Page
Full Design
Outcome
The final design delivers a seamless, high-converting user experience, making it easy for distressed homeowners to request a cash offer with confidence.
The combination of trust-building elements, streamlined navigation, and persuasive copy resulted in higher lead submissions and better engagement.
Designed a high-converting website for SellYaHome in FIGMA, optimizing user experience and trust-building elements to streamline the home-selling process.