Increased Website Conversion for Orcanette Homes
Samuel Tosin
Orcanette Homes
Case Study- A Real Estate Website for Orcanette Homes
Project Overview
Orcanette homes is a real estate brand.
Therefore, the website focused on communicating trust and easy customer experience.
Since In real estate, credibility and clarity are everything.
This project is designed and built for this.
The goal was to create a digital home that makes renting, buying and selling of properties easier and simple for users.
Importance of this process
This website needed to communicate two functions clearly:
credibility and clarity in property transactions
Easy pathway for buyers, investors, and sellers
Objective
The primary objectives of this project were to:
Create a good mobile-responsive website experience
Design a UI Kit that includes icons and many more
Improve user flow so visitors can quickly find relevant information on the website
Design a scalable structure for future property listings and expansion
Homepage Screen
My Role
I led the design process and I was responsible for the complete design and build of the website experience. This included:
Tailored Brand UI Kit
Website structure and user flow
Framer development and responsive layout
User testing and website deployment
Because I designed the brand Identity and the website, I could make sure everything matched perfectly for a high-end feel."
Challenges
Design is all about problem-solving, and every project is different. This time around, I focused on solving these hurdles:
Structuring the content to serve different audiences (buyers, investors, sellers)
Maintaining a premium visual tone without making the experience feel complicated
Solutions
I patiently broke the project down into clear stages to keep things organized such as:
1. UX Strategy & App Structure
Defined the website hierarchy and core sections
Designed a layout that clearly communicates services and investment value
Structured the user flow to guide visitors from discovery to inquiry
2. High-Fidelity Interface Design
Created a minimal luxury interface aligned with the brand direction
Designed strong visual hierarchy and clean typography for readability
Used editorial-style layouts to showcase properties and services
Designed intuitive product displays and AI try-on interactions
Implemented clear calls-to-action throughout the site
3. Framer Development
Built the entire website in Framer
Optimized the website for smooth performance and usability
Structured the design for future scalability
Video Of The Website
Tools and Stack
Designed & Developed on: Framer
Analytics: Google Analytics (GA4)
Focus Areas: Mobile Tablet & Desktop Responsive Design, User experience and Interface.
More importantly, the website transforms Orcanette Homes from simply having an online presence into having a strategic digital platform designed to attract buyers, investors, and inquiries.
Key Outcome
In the end, we landed on a sharp, high-end website that shows:
Smooth mobile-responsive website experience
A site focused on communicating trust and easy customer experience.
Scalable design system and UI Kits
Mobile Responsiveness Of The Website
What This Project Shows you:
Beyond the tools
I partner with you like a business strategist that i am
My goal is always to create a meaningful asset that actually adds value to a client's business or your team
I Build trust with stakeholders
Like this project
Posted Apr 23, 2026
Designed and developed a mobile-responsive website for Orcanette Homes using Framer.
