Spec Email campaign for a color correcting serum for teeth.
Chimwemwe Tembo
Headline
You meet hundreds of people a day and only a few give you the opportunity to express yourself
Sub headline
What you are about to read is the only solution to your problem
Body
Name,
Do you know this man
The man in the picture is Edwin Thorndike.
And what he discovered impacts us all.
He came up with a theory called the Halo Effect.
In this theory he states that
A person's first impression
influences how we see and think about their Character.
The impression of a person ("He is nice!") impacts your
evaluations of that
person's specific traits ("He is also smart!").
Perceptions of a single trait can carry over
to how people perceive other aspects of that
person
I bet you are wondering why this has to do
with you,
Stay with me here am going to let you in on how
you can take advantage of his theory.
See every time you meet new people
You give off a first impression
A lot of factors affect your first impression.
Such as your
Clothes
Shoes
And most important you teeth
A person sees your teeth first and they set the bias either for good or the opposite.
Back to the halo theory now, if your teeth
make a bad first impression, the person you
are talking to will assume that you have
other negative traits.
Remember that time when you judged somebody that had yellow teeth and bad
breath to have had some other negative traits even when they didn’t.
Unfair right.
With this knowledge you can use the power of the Halo effect to your advantage.
See you only get to make one first
impression in life and you have to make it count.
bright white teeth make people perceive you in a positive way and will assume
you to have other good traits
This snowballs into other areas of your life too!
Like relationships, a nice confident smile
might be all you need to get somebody
interested and will want to spend their life with you
The opposite is also true, a negative first
impression might be all it takes for you to being overlooked.
Work or business, same applies to this area too
A bright smile will paint a positive picture in people's
Minds, making it easier for them to work with you
Edwin Thorndike before coining this theory asked a
commanding officers to rate soldiers on
physical characteristics such
as physique,
and to rate personality traits such as
intellect,
leadership,
and loyalty.
He discovered unexpected strong
correlations between superior physical
characteristics and superior personality
traits.
If this doesn’t get you to care about your
teeth then nothing will.
But if you are among the people that actually care about the
first impression they give to people
then what I am about to reveal will be very important to you.
I have a solution for you and it is
Called V34 color corrector,
What is V34 you might ask?
See V34 color corrector is an instant teeth brightener that’s
peroxide-free, designed to work exactly like
a concealer, but for your teeth.
Using color correcting technology, it conceals the
yellow tones in your teeth to improve and
enhance the brightness of your smile.
Resulting in whiter teeth immediately.
We made it for use before going out acting as
as a concealer for your yellow stains and a
brightening boost to your smile, ensuring you
make good first impressions because you
know and are taking advantage of the Halo
effect.
Don't worry this is not your average invasive
brightening treatment because V34
Utilizes color correcting technology.
V34 is like purple shampoo but for your teeth.
Here’s how it works:
See purple and yellow are complementary
colors opposite to each other. Applying
purple onto your teeth will neutralize the
yellow undertones and conceal them,
revealing a brighter shade of
white. Pretty cool right?
scienceeeeeee!
V34 color corrector will Whiten your teeth in only 30 seconds
It’s meant to be a fast brightening solution designed for daily
use, the same way women would use a
concealer for their skin.
with a brighter and whiter smile you
give a excellent first impression
With a good first impression people
perceive you having other good qualities
thereby making them drawn to you.
So unlock your confidence with a bright
a smile that infects people into wanting to be part of your life.
Like this project
Posted Nov 14, 2023
This email campaign has the sole purpose to get people to buy by highlighting the effects the color of their teeth have on their good first impression.
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