We started by introducing the audience to who this video is intended for by saying. "As a dog owner" Letting the audience know this one is for dog owners.

We set the stage letting people know it's scary to lose your dog, but they don't need to worry if they have this product. Then briefly explained how it works.

THIS IS THE PART EVERYONE FORGETS. This is quite literally the most important part of making a video ad convert on any platform. The call to action. This lets the customer know it is for sale, where to get it, why they need it now.

This campaign ad video was successful, and my client still uses this video ad to this day.