Overview 🔎

This project was intended to create excitement and buzz around a new song released for a new artist. The video was initially created for youtube but was later converted into Tik Tok content.

Problem & Solution 🤝

We understood that TikTok controls the music industry, so we found a way to turn a long traditional video into a fast, upbeat, and entertaining short video.

Process 🛣

After recording the full version for youtube, I found the highlights and put them all together. I changed the format of the original video and converted it for mobile.

Results 🎁

The video converted well and created buzz around the project. The video even inspired some Tik Tok Trends, and the song ended up getting an iTunes plaque for Hip Hop Collaboration.

Takeaways 📣

Next time we will shoot phone video and a camera at the same time, it would make a lot easy video.