Camden Co. set out to create a fashion label that merges uptown polish with downtown edge. The challenge was to create a visual identity that felt elevated and current — something that could sit alongside heritage fashion houses but speak in its own confident voice. The goal: clean, fashion-forward design with just the right amount of heat.

Brand Strategy

Visual Identity Design

Typography System

Stationary & Collateral

Packaging Design

Content Strategy

We built the identity around contrast — black and white foundations, accented with a bold, signature orange. Typography is expressive but structured, referencing the world of fashion editorial design. The layout system plays with space, balance, and pace, creating a rhythm that feels both high-end and in motion.

From logo marks to product tags and campaign templates, every asset was built for flexibility and impact. We made sure the system could scale — from printed lookbooks to street posters and digital ads. The result is a brand that captures Camden’s attitude: bold, refined, and made to be seen.