I had the pleasure of designing the logo for Somos Salsa, a brand that brings the vibrant, authentic flavors of homemade salsa to the table. “Somos” means “we are” in Spanish, embodying the brand’s deep connection to community, culture, and tradition—a salsa made for sharing, celebrating, and savoring.
Design Concept & Approach
The goal was to create a bold, energetic, and inviting logo that reflects the rich flavors and handcrafted quality of Somos Salsa. The design needed to feel authentic and lively, capturing the warmth of traditional salsa-making while standing out on shelves and social media.
Logo Features:
🔥 Vibrant & Playful Iconography – The logo incorporates elements that evoke fresh ingredients, spice, and movement, bringing the energy of salsa to life.
🌮 Handcrafted Typography – A custom wordmark that feels organic, welcoming, and full of personality, mirroring the artisanal nature of the brand.
🎨 Bold & Versatile Design – Designed to be eye-catching across packaging, labels, and digital platforms, ensuring a strong brand presence that’s instantly recognizable.
This logo captures the soul of Somos Salsa—bold, flavorful, and made to bring people together, just like a great salsa should.
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Posted Feb 6, 2025
Graphic Design, Branding, Logo Design, Adobe Illustrator