Palazzo Missori - Branding Proposal :: Behance

The logo designed for Palazzo Missori aligns with the building's architecture and its intended uses. The creative proposal aims to merge old and new, preserving a rationalist, organic, and simple style, while adding a touch of conceptual minimalism. The logo is divided into three elements with multiple interpretations: the first signifies the building's verticality and division into gallery, offices, and terrace; the second is based on the commercial gallery's floor plan; the third represents the individual as the main user. The circle symbolizes community and Palazzo Missori's central role in Milan.