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Framer E-Commerce Landing Page Concept | The Hoodie™
Carolyn Marie
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Posted Feb 18, 2025
Design, branding & art direction for a cozy utilitarian designed product page for an apparel *concept* e-commerce shop featuring two product page styles.
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A wintertime pet project imagining a concept store for a hoodie-only apparel brand that puts stylish twist on utilitarian minimalism.
Design, Branding & Art Direction
Gradient background adds movement and softness to the otherwise hard edges of the grid.
Custom color and size picker
Subtle micro interactions for the buttons and navigation.
Responsive design across Desktop, tablet, and phone breakpoints.
Desktop view of the 2 product pages.
Phone view of the 2 product pages.