The brand identity project was completed for Reducely, an upcoming fintech company in London. The goal was to produce a brand identity aligned with the expectations of the SaaS B2B market while also allowing the company to stand out. To achieve this goal, the following was completed:
Defining brand vision, mission and core values
Developing the brand's tone of voice and brand vocabulary
Logo design brief
Developing a colour palette profile
Developing a typography profile
Website copywriting brief
Communication guidelines (offline and online)
BRAND VALUES DEVELOPMENT PROCESS: CLIENT EDUCATION, COMPETITION ANALYSIS AND BENCHMARKING, FINAL DEVELOPMENT
TONE OF VOICE DEVELOPMENT: CHARACTER AND TONALITY DEFINITION
TYPOGRAPHY PROFILE DEVELOPMENT
Logo design brief element: Moodboard
1 like · 29 views · Nov 13, 2024
This project was completed for an upcoming fintech company located in London and focused on the B2B SaaS market.
