The brand identity project was completed for Reducely, an upcoming fintech company in London. The goal was to produce a brand identity aligned with the expectations of the SaaS B2B market while also allowing the company to stand out. To achieve this goal, the following was completed:

Defining brand vision, mission and core values

Developing the brand's tone of voice and brand vocabulary

Logo design brief

Developing a colour palette profile

Developing a typography profile

Website copywriting brief

Communication guidelines (offline and online)