Brand Identity Development for Reducely, London
Marija Perkovic
The brand identity project was completed for Reducely, an upcoming fintech company in London. The goal was to produce a brand identity aligned with the expectations of the SaaS B2B market while also allowing the company to stand out. To achieve this goal, the following was completed:
Defining brand vision, mission and core values
Developing the brand's tone of voice and brand vocabulary
Logo design brief
Developing a colour palette profile
Developing a typography profile
Website copywriting brief
Communication guidelines (offline and online)
Brand values formulation
Tone of voice: Tonality
Typography profile
Logo design brief element: Moodboard
Like this project
Posted Nov 13, 2024
This project was completed for an upcoming fintech company located in London and focused on the B2B SaaS market.
Likes
1
Views
6
