McDonalds Philippines NSO

Done during July to November 2021 under internship of TBWA/Santiago Mangada Puno, this was a series of images promoting new branch openings all over the country. While a previous template had been done, I had been tasked with conceptualizing the future layout.

There were three ideas conceptualized: one showing off the main façade of the building, one with an overhead shot that shows all of the stores functions and selling points, and one focusing on the idea of customer service. These concepts included a formatting for both Facebook and Instagram.

Due to an already scheduled rollout release as well as pre-taken photos, I unfortunately wasn't able to execute these concepts in my time as an intern in TBWA/Santiago Mangada Puno. Instead I had followed the clients requests in showing off certain aspects of the opening stores. This was done in a case to case basis, again depending on the client's wishes. Formatting included carousel posts for Facebook showing off several stores, a collage of said photos for Viber, as formatting for Instagram story. Again, on a case to case basis not all stores had treatment done for all formats.