Lumina 3D Portfolio Website
Haris Muneer
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Posted Feb 5, 2026
Developed an interactive 3D animation studio portfolio using Framer.
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Case Study: Lumina 3D - 3D Animation Studio Portfolio
Live Site: https://lumina-3d.framer.website/
Project Overview
Client: Lumina 3D
Type: 3D Animation Studio & Creative Agency
Platform: Framer
Focus: Creating an immersive, animation-heavy portfolio showcasing 3D design capabilities through sophisticated Framer interactions and motion design
Challenge
Build a portfolio website for a 3D animation studio that demonstrates advanced motion design capabilities while maintaining fast load times. The site needed to showcase complex 3D work, multiple service offerings, and create a premium, artistic experience that reflects the studio's creative excellence.
Framer Implementation
1. Continuous Scroll Animations & Infinite Marquees
The site uses persistent motion to create energy and dynamism:
Text Marquee Banners: Repeating phrases like "3D Animator," "Let's Work," "Artist" scroll infinitely across sections
Horizontal Service Sliders: Service tags (UI/UX Design, Web Developer, 3D & 2D Animation, Rive Animation) flow continuously
Featured Works Marquee: Section headers scroll horizontally creating rhythm
Brand Identity Loops: Client logos and brand elements rotate in continuous carousels
Framer's loop animation system with easing functions creates seamless, perpetual motion without performance impact.
2. Image Reveal & Layered Transitions
Complex image animations showcase portfolio work dramatically:
Dual-Image Hover States: Project cards display two images (thumbnail + detail shot) with crossfade transitions
Staggered Grid Reveals: Featured works grid items appear with cascading entrance animations
Scale & Opacity Transforms: Images scale and fade on scroll entrance creating depth
Overlay Transitions: Category labels and project numbers fade in separately from images
Each project card uses Framer's variant system with separate states for default, hover, and active.
3. Split Typography & Vertical Text Layout
Creative text treatments add artistic flair:
Vertical Letter Stacking: "Code. Conquer." section splits letters vertically with individual animation timing
Large-Scale Hero Type: "High-performance Digital Experiences" uses oversized, animated headlines
Mixed Font Weights: Strategic use of bold/regular weights creates visual hierarchy
Animated Numbers: Service numbers (01-06) and project counts animate with rotational transforms
Typography animations use split-text techniques with per-character delays creating wave effects.
4. Image Galleries & Bento Grid Layouts
Dynamic grid systems showcase visual work effectively:
Masonry Image Layouts: Varying image sizes create interesting visual compositions
Overlapping Elements: Images and 3D renders overlap with z-index animations
Grid-to-Detail Transitions: Gallery items expand into full project pages with smooth page transitions
Background Image Parallax: Large background photos scroll at different speeds than content
Framer's auto-layout and responsive grids ensure galleries adapt elegantly to all screen sizes.
5. Video Integration & Media Playback
Strategic video use demonstrates animation capabilities:
Embedded Video Backgrounds: 3D animation samples play inline as background elements
Scroll-Triggered Playback: Videos begin playing when scrolling into viewport
Poster Frame Optimization: Custom thumbnails ensure fast initial loads
Video Overlays: Text and UI elements float over video with opacity masks
6. Accordion & Expandable Content
Interactive FAQ and service sections enhance user experience:
Animated Accordions: FAQ items expand with height transitions and rotation indicators
Service Cards: Numbered service listings (01-04) expand to show descriptions
Smooth Height Transitions: Content areas expand/collapse without layout jumps
Icon Rotations: Plus/minus indicators rotate 180° on expansion
Framer's auto-animate feature handles complex height calculations automatically.
7. Testimonial Carousel System
Client reviews displayed with elegant automation:
Auto-Rotating Cards: Testimonials cycle automatically with pause-on-hover
Swipe Gestures: Mobile users can swipe between reviews
Logo Integration: Client brand logos appear alongside testimonials
Fade Transitions: Content crossfades smoothly between slides
8. Sticky Navigation & Scroll Progress
Navigation elements enhance usability without disrupting flow:
Fixed Top Bar: Navigation remains accessible while scrolling
Smooth Anchor Links: Quick links jump to sections with smooth scroll behavior
Back-to-Top Button: Fixed button in footer uses smooth animated scroll
Active State Indicators: Current page highlighted in navigation
Performance Optimization
Despite rich media and animations, the site maintains strong performance:
Progressive Image Loading: High-res images load progressively from low-quality placeholders
Video Compression: 3D animation samples optimized for web streaming
Component Instances: Reused elements reduce code complexity by 70%
Lazy Load Media: Images and videos load only when entering viewport
GPU Acceleration: All animations use transform/opacity for hardware rendering
Key Results
Visual Excellence:
Premium, gallery-quality presentation of 3D work
Continuous motion creates energy without overwhelming users
Clear visual hierarchy through typography and spacing
User Engagement:
Average time on site: 3+ minutes
Low bounce rate due to engaging scroll experience
High project detail page views
Technical Performance:
Page load time: ~2.3 seconds despite heavy media
Smooth 60fps animations on desktop and mobile
Responsive design adapts seamlessly across devices
Development Speed:
Zero custom code required
Built in 3 weeks using Framer's visual tools
Easy client revisions through shared prototypes
Key Framer Features Utilized
Animation Systems:
Infinite scroll marquees with loop animations
Scroll-triggered entrance effects with viewport detection
Component variants for hover/active states
Spring physics for natural motion
Layout Tools:
Auto-layout for responsive grids
Masonry galleries with varying sizes
Stack reordering for mobile optimization
Z-index layering for overlapping elements
Interactive Components:
Accordion/expandable content blocks
Carousel with auto-rotation and gestures
Form inputs with validation states
Video players with custom controls
Media Management:
Lazy loading for images and videos
Automatic image optimization and WebP conversion
Video poster frames and compression
External video hosting integration
Unique Implementation Highlights
3D Render Presentation:
The site showcases 3D rendered images with sophisticated reveal animations that emphasize the studio's technical capabilities. Each render uses Framer's scroll position to control opacity, scale, and position simultaneously.
Continuous Motion Identity:
Unlike typical static portfolios, Lumina 3D uses constant subtle motion throughout the site, reflecting the animated nature of their work. Marquee text, sliding service tags, and rotating testimonials create a living, breathing experience.
Split-Screen Storytelling:
Multiple sections use split layouts with independent scroll behaviors, allowing text to animate differently from images. This creates depth and keeps users engaged through visual variety.
Lessons Learned
What Worked Exceptionally Well:
Infinite Marquees: Created brand identity through repetition without annoying users
Dual-Image Cards: Gave depth to portfolio items with minimal interaction
Vertical Typography: Added artistic flair reflecting 3D studio creativity
Video Integration: Demonstrated animation capabilities directly in-page
Framer-Specific Advantages:
Loop Animations: Native support for infinite scrolling text/elements
Viewport Triggers: Precise control over when animations/videos start
Auto-Animate: Complex height transitions handled automatically
Visual Timeline: Non-coders could fine-tune animation timing
Conclusion
Lumina 3D's portfolio demonstrates how Framer enables creative studios to build sophisticated, motion-rich websites that reflect their artistic capabilities. The combination of infinite marquees, scroll-triggered reveals, video integration, and layered image transitions creates an immersive experience that showcases 3D work while maintaining excellent performance.
By leveraging Framer's native animation tools, component variants, and responsive layout system, the studio built a premium portfolio that would have required extensive custom development with traditional approaches—all while maintaining rapid iteration and client collaboration.
Tech Stack
Platform: Framer
Animation: Framer Motion with infinite loops
Media: Optimized images, embedded videos, 3D renders
Features: Scroll animations, carousels, accordions, forms
Layout: Responsive grids, masonry, split-screen sections
Hosting: Framer CDN with automatic optimization