Synoptic - API Security Brand Identity & Logo Design
Ana Tskhomelidze
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Posted Feb 10, 2026
Brand Identity & Logo Design for an API security brand.
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SCOPE
Logo Design
Brand Identity
BRAND SUMMARY
The Mission: Synoptic is an API security sub-brand of Tax Guardian, an agency dedicated to taxpayer protection via real-time IRS monitoring. Synoptic extends this heritage by providing a robust, API-driven security layer that allows SaaS platforms to natively integrate tax-identity protection.
The Challenge: To design a visual identity that inherits the "Trust & Authority" of the Tax Guardian parent brand while establishing a distinct "Modern Tech" aesthetic. The brand needed to signal specialized API security expertise to a developer-centric audience.
The Strategy: I conducted a deep-dive analysis of Tax Guardian’s foundational elements, such as typography, iconography, and color logic, to identify "equity" that could be transitioned. Parallel competitive research into the fintech and cybersecurity sectors informed a direction that feels grounded in the umbrella organization but optimized for the high-velocity SaaS market. The result is a modular, scalable identity that bridges institutional trust with innovative tech.
