Braun
Andrej Arsenijevic
Behind the Work
The challenge was simple yet hard: launch Braun Silk-épil Precision Trimmer in a market where cultural norms prevented us from showing the body.
Rather than seeing that as a limitation, we turned it into the idea. Using animals with incredibly precise grooming patterns, we demonstrated the product’s precision in a memorable and unexpected way.
No animals were harmed during production.
The campaign relied on photography, craft, and post-production to bring the idea to life and create buzz around the brand.
Results That Matter
The campaign generated strong attention, increased sales of the Precision Trimmer, and earned multiple international awards.
It also received one of the industry’s highest creative recognitions by being featured on the cover of the Epica Awards Annual.
Service
Creative, Art Direction
Date
2015
Client
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Posted Jul 8, 2026
Used precise animal grooming visuals to communicate Braun Silk‑épil Precision Trimmer’s accuracy, generating sales, buzz and international awards.
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