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Austen & Alcott - Branding Concept
Emma Joutjärvi
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Midjourney
Branding Concept
Austen & Alcott is a public library named after two loved authors, Jane Austen and Louisa May Alcott.
The visual language of the library honours the two mighty women in its use of bold colour.
I really enjoyed working on the logo, which is a little house built of two books.
The logomark is paired together with a stunning serif typeface, Montecatini and a sans serif, Basic Sans.
Project consist of brand design, social media visuals, and marketing collateral. Images of the interior and visitors are made with Midjourney.
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