By bypassing intermediaries and third-party platforms, Mercatidigitali.it streamlines the e-commerce experience, making transactions more direct, efficient, and personalized.
The Mercatidigitali.it logo blends traditional commerce with digital innovation. The shopping bag icon with a bold “M” symbolizes the marketplace, while left side of the icon breaks into small digital blocks, referencing the digital transformation of traditional marketplaces.
This dynamic design evokes the transition from physical to digital commerce.
The color scheme combines vibrant orange, representing energy, innovation, and visibility, with deep black, conveying strength, professionalism, and clarity.
The contrast highlights both modernity and reliability.