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Here at Modest Muscle, we believe that modesty opens doors to endless opportunities. In a world thriving on using promiscuity and manipulation to get what it wants, we’re here to shine light on those who let their integrity and character do the talking. We believe that modesty is a gift that allows us to present those around us with the beauty of our character – before they get distracted by the beauty of our physiques.

Like a sculptor refining his masterpiece, we believe in putting in the work that it takes to achieve the end result we desire… all the while saving our grand reveal for the right time.

Modesty isn’t a rule, it isn’t mandatory, and it looks different for every person. It’s situational, individually defined, and the heart behind the person presenting it is a major factor. So whether you choose to show it all, or you choose to cover up; in an industry that favors showing everything, Modest Muscle exists to recognize character FIRST.

We want to honor and celebrate every amazing physique – but even more than that, we’re here to celebrate the person underneath the physique; and all the hard work they put into building it.

People doubt that this change can happen within this industry. We’re here to tell you that this movement has already begun.

– Modest Muscle Client

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by Katie Conroy | Dec 14, 2021

Entrepreneurs are notoriously committed to their work. If you have your own startup, you’ve likely had days where you barely leave your desk to eat and sleep. However, it’s essential to take time for self care.

by Anna Quinn | Jan 18, 2021

I’ve had the privilege of having heart-to-hearts with many people from different cultural backgrounds and I’ve been intentional about the questions I’ve asked them. For those who haven’t had the opportunity – or rather, created the opportunity – to be around solid, culturally diverse people, I’m going to share three takeaways that I think the world would be better off if it understood.

by Travis Phillips | Jan 12, 2021

We’re all breathing better with 2020 in the rearview mirror and New Year’s resolutions are definitely a thing right now. But when we get to the end of this year, what significance will 2021 have had?